Nellie's Oxygen Brightener Pouch, 50 Scoops

The 50-scoop pouch is the easiest way into Nellie's Oxygen Brightener — a light, compact format that gives you fifty loads to decide whether this powder deserves a permanent spot in your laundry routine. Spoiler: for most people who try it, it does.

Once dissolved, Oxygen Brightener goes after stains with oxygen rather than harsh chemistry — loosening their hold on the fabric so that embedded grime and odor rinse away with the wash water. It is a chlorine-free alternative to bleach, so it brightens whites without the harshness and keeps colors looking like themselves instead of slowly bleaching them dull. The color-safe formula is also septic-safe and hypoallergenic, and it is made in Canada — an eco-friendly stain remover you can use on essentially every load.

In the Wash

Add a scoop to the wash with your regular detergent. It is designed to work alongside Nellie's Laundry Soda, and the two together are the foundation of the Nellie's laundry system: the soda handles cleaning, the brightener handles stains, odors, and whiteness. For concentrated spots — sauce, grass, ink-adjacent mysteries — hit the mark with Nellie's WOW Stick Stain Remover before the garment goes in, and wash as usual.

Quick Facts

• SKU: NOX-S
• Lightweight 50-scoop pouch
• Oxygen bleach alternative with no chlorine, safe on colors and whites alike
• Hypoallergenic and septic-safe
• Made in Canada

Once the pouch wins you over, the same powder comes in a 100-scoop tin and in 500 and 1,100-scoop buckets for households that go through it quickly. The pouch also makes a sensible add-on to a Laundry Soda order if you have been curious about what a brightener actually changes.